Facebook is reportedly working on a tool in the Facebook News Feed area that provides customised links based on users’ personal interests.The new tool is called ‘Featured Topic’ and according to Facebook is designed to help users discover stories that matter to them first.
This is the latest effort by Facebook Inc, in its bid to increase the amount of time people spend on the world’s largest social network. Earlier this month, it was reported that the company is also testing a new video platform to rival the likes of YouTube and Netflix.
Facebook has also recently confirmed that it will soon be rolling out its ‘Stories’ feature – which has been deemed a failure by some critics – to the desktop version of its network.
[Featured photo: Sole Treadmill]