* Apple unveils its new iPhone 8, 8 Plus and a special edition, iPhone X at a keynote event.
* The special event was staged at the company’s new $5 billion “spaceship-shaped” HQ
* CEO, Tim Cook paid tributes to the late Apple co-founder, Steve Jobs and describes the new building as a “gift” to the company’s future employees.
Apple has today unveiled its much-anticipated range of devices, including the iPhone 8, 8 Plus and a special 10th anniversary edition, iPhone X. But it isn’t only the devices that were drawing attention; attendees were also treated to the amazing sights of the new Steve Jobs’ Theatre, sited in Apple’s new gigantic $5 billion “spaceship” HQ.
Speaking about Apple’s new home, the company’s CEO, Tim Cook said at the start of the event that: “Apple Park has been built to reflect Apple’s values for both technology and environment.”
Tim looking visibly emotional also paid a heartfelt tribute to the late Steve Jobs, to whom the new Steve Jobs’ Theatre is dedicated. The CEO said: “Steve meant so much to me and so much to us all. There is not a day that goes by that we don’t think about him.”
Describing the difficulty of preparing for last night’s launch without Jobs, Cook said that “memories have especially come rushing back,” and that although “it has taken time, but we can now reflect on him with joy instead of sadness.”
He continued by saying, “Steve’s spirit and timeless philosophy in life will always be the DNA of Apple.
“We dedicate this theatre because we loved him and he loved days like this.
“We do so not only to pay tribute to Steve, but to inspire the next generation of creators and innovators.
— Arndt Podzus (@arndtpodzus) September 12, 2017
“Over a decade ago, he started work on a campus of the future. Steve’s vision and passion live on here at Apple Park and everywhere in Apple.”
The 2.8 million-square-foot Campus was described as “the best office building in the world” by Steve Jobs, back in 2009 when he originally commissioned the project.
Now described by Tim Cook as a “gift” to Apple’s future employees, the spaceship-shaped building is estimated to have cost a mind-blowing $5 billion, and sited over 175 acres. The Steve Jobs’ Theatre alone has for underground levels that visitors can access through spiralling staircases.
[Featured image: REUTERS]