Wednesday, July 17, 2019
Home > News > Facebook is set to demote ‘spammy’ posts that beg users for like, share and comment

Facebook is set to demote ‘spammy’ posts that beg users for like, share and comment

Good news guys, looks like Facebook has finally heard the prayers of its numerous users, as the social media giant has now announced it is set to demote those ‘spammy’ posts that solicit for likes, comments and shares.

This literally got me feeling like…

The firm said starting this week its users will begin to see less of these kind of posts, as it begins to punish what it terms ‘engagement baiting’.

Engagement bait and spammy post
Facebook has announced that starting this week, its users will see less of posts that employ ‘engagement baits’ such as these ones in their timeline (Credit: Facebook)

Spokespersons for the social media giant wrote in a blog post that: “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.

“For example, ‘LIKE this if you’re an Aries!’

“This tactic, known as ‘engagement bait,’ seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

“So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.”

To help foster this more genuine engagement on Facebook, the firm has taught its machine learning software to identify different types of engagement baits. It also promised that ‘posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.’

So… this is my big thank you to Facebook

 

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Akin A
A MUFC fan with serious love for gadgets and all things tech. Not the movie-loving type, more like the kinda guy you'll see with a PS4 controller. I like good music - any type, as long as it sounds good. Oh and I'm a very picky eater too. Apart from science and tech, I follow all kinda stuff in politics, sports, business and entrepreneurship.

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