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iPhone X already ‘end-of-life’ as Apple plans to kill-off its failing $1000 phone

iPhone X

If you have been saving your hard earned money to buy an iPhone X here’s bad news – Apple is planning to stop selling new iPhone X’s from this summer.

According to KGI Securities Analyst Ming-Chi Kuo, the iPhone X will be at “end of life” in the summer of 2018. In other words, it will be gone, and you won’t be able to buy it at a lower cost option when the new iPhones come out.

Official sales data show that the latest iPhone models are underperforming when compared to their predecessors – the iPhone 7 and 7 Plus. Customer survey from the Consumer Intelligence Research Partners shows that iPhone 8 and iPhone X models only accounted for 61% of all iPhone sales in the US last year compared to iPhone 7 models which when new, accounted for 71% share of iPhone sales in 2016.

iPhone X
The first customers to buy the iPhone X react during the global launch of the new Apple product in central Sydney, Australia, November 3, 2017. REUTERS/David Gray

Furthermore, Kuo believes that the iPhone X demand in China has not been as high as expected, mainly because the bigger iPhone 8 Plus offers more usable screen space

So killing off the $1000 (N363,000) iPhone so quickly after its release appears to be a move designed to limit Apple’s losses altogether on the slow-selling model.     

Apple is expected to front three new devices in 2019, all of which the Cupertino-based company will be hoping strengthens its position in the crowded smartphone market. But the iPhone X as we know it may not be on the shelf for much longer, and If you desire one, get it before summer.


[Featured photo: REUTERS/Benoit Tessier]

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